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The Brian Buffini Show

Exploring the mindsets, motivation and methodologies behind success.
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Now displaying: April, 2018
Apr 24, 2018

“If you believe business is built on relationships, make building them your business.” — Scott Stratten

Named one of the “Top 5 Social Media Influencers of the World” by Forbes Magazine, best-selling author Scott Stratten began developing the concept of “unmarketing” as a band manager and promoter in Toronto. However, it wasn’t until the recession that he honed his message and became the leading expert on digital and social media marketing. In this episode, Brian interviews Scott and delves into how a chance viewing of a Les Brown speech inspired him to get into motivational speaking, his early career in human resources and what led him to turn traditional marketing and selling strategies on their head and cultivate the ‘un’: unmarketing, unbranding and unselling. You’ll learn several strategies for building a following on social media, the dos and don’ts of promoting in your relationships and how great service separates you from your competition, both big and small. By the end of the episode, you’ll have the tools to connect better on all levels with your clients.

 

Inspirational quotes from today’s interview:

“All marketing was push and pray. Mine was pull and stay.” — Scott Stratten

“Are we storytellers or teachers?” — Scott Stratten

“If you make enough noise, people will come calling.” — Scott Stratten

“The community will wrap themselves around you when they think you’re one of them.” — Scott Stratten

“You’ve got to invest in people before you make a withdrawal.” — Brian Buffini

“Networking is the long term.” — Scott Stratten

“I want to be the catalyst for conversation.” — Scott Stratten

“Go with your grain. Know what works for you.” — Scott Stratten

“I want to heighten my strengths. I’ll outsource my weaknesses.” — Scott Stratten

“Just because you’ve done it doesn’t mean you’ve done it right” — Scott Stratten

“If you want to make your business big, you need to make your focus small.” — Brian Buffini

“If the number one driver of your business is referrals, you increase your referrals by making yourself more referable.” — Scott Stratten

“You can’t outspend and out-innovate a big brand, but you can out-service them.” — Scott Stratten

“Make your focus to connect as strongly as possible to people.” — Scott Stratten

“If you just listen, you’ve already separated yourself.” — Scott Stratten

 

Learn more about Scott Stratten

Website: http://www.unmarketing.com/

Podcast: UnPodcast

Books by Scott Stratten: UnMarketingUnBrandingUnSelling

 

Mentioned in the episode:
Simon Sinek—Leaders Eat Last
Permission Marketing—Seth Godin
The 50 Inventions that Shaped the Modern Economy by Tim Harford
Messy by Tim Harford
How to Never Lose a Customer Again by Joey Coleman

 

Connect with Brian Buffini

http://www.brianbuffini.com

Facebook: https://www.facebook.com/brianbuffini

Twitter: https://twitter.com/brianbuffini

Buffini Show Insiders: http://www.thebrianbuffinishow.com/insiders

Love what you heard? Share it with your friends! http://bit.ly/BrianBuffiniShow

Click here to buy our Podcast theme music, “The Cliffs of Moher” by Brogue Wave.

http://www.broguewave.com

http://www.facebook.com/broguewave

Apr 17, 2018

“Motivation needs to justify why we’re doing what we’re doing.” — Brian Buffini

Although many of us aspire to make lasting changes in our lives, our motivation often doesn’t last and we land back at square one. What’s the secret to maintaining motivation? In this episode, Brian Buffini delves into the concept of motivation, from what it is (and isn’t) to why we need it to succeed. You’ll learn the difference between motivation and inspiration, why most people fear success more than failure, and three fool-proof ways to get and stay motivated, including getting a coach or accountability partner. If you’ve been thinking about getting a coach, visit buffiniandcompany.com/ccs or call 800-945-3485 extension 2 for a complimentary coaching session.

Since goals are a major part of maintaining motivation, download the free goal-setting resource mentioned in the episode.

 

Inspirational quotes from today’s interview:

“All permanent lasting change starts on the inside and works its way into the outside.” — Lou Tice

“Motivation is external applications that can seep into your heart, mind and soul.” — Brian Buffini

“People often say motivation doesn’t last. Well, neither does bathing; that’s why we recommend it daily.” — Zig Ziglar

“Motivation needs to justify why we’re doing what we’re doing.” — Brian Buffini

“Motivation alone is not enough. If you have an idiot and you motivate him, all you have is a motivated idiot.” — Jim Rohn

“There’s a secret to success that all these men and women have showed me… A definite major purpose”

“Whatever the mind of man can conceive and believe, it can achieve.” — Napoleon Hill

“Wealth doesn’t create character is a person, it reveals it.” — Brian Buffini

“Everything you want is on the other side of fear.” — Jack Canfield

“The greatest barrier to success is the fear of failure.” Sven Eriksson

“There’s only one thing that makes a dream impossible to achieve. That’s the fear of failure.” –Paulo Coehlo

“Success is the ability to go from failure to failure without losing your enthusiasm.” — Winston Churchill

“It’s not failure itself that holds you back, it’s the fear of failure that paralyzes you.” –Brian Tracy

“Sometimes it’s good to find motivation through the negative consequences.” — Brian Buffini

“The key to motivation is being a role model.” — Brian Buffini

“A goal is a dream with a deadline.” — Napoleon Hill

“As iron sharpens iron, so one person sharpens another.” –Proverbs 27:17

“There are three things we can’t have: we can’t have complacency, we can’t have selfishness and we can’t lose our accountability.” — Nick Saban

“Tracking is an objective standard.” — Brian Buffini

“I often say that when you can measure what you’re speaking about and express it in numbers, you know something about it. But when you cannot measure it, when you cannot express it in numbers, your knowledge is of a meager and unsatisfactory kind. We have to measure and track or we can’t improve.” — Lord Kelvin

“Share the Gospel at all times, but only use words if absolutely necessary.” — St. Francis of Assisi

 

Mentioned in the episode:
Think and Grow Rich by Napoleon Hill
Dawn the Dreamer and the Feather Field by Sarah Joy Wester

 

Connect with Brian Buffini

http://www.brianbuffini.com

Facebook: https://www.facebook.com/brianbuffini

Twitter: https://twitter.com/brianbuffini

Buffini Show Insiders: http://www.thebrianbuffinishow.com/insiders

Love what you heard? Share it with your friends! http://bit.ly/BrianBuffiniShow

Click here to buy our Podcast theme music, “The Cliffs of Moher” by Brogue Wave.

http://www.broguewave.com

http://www.facebook.com/broguewave

Apr 10, 2018

“Formal education can make you a living, but self-development will make you a fortune.”  — Brian Buffini

Before Brian Buffini became a wealthy and influential business leader, he was a struggling, recent immigrant living in San Diego with a goal to become successful. Over lunch with successful people from his church, he was urged to read “The Richest Man in Babylon” by George Clason. Written as a series of short stories in the Denver Post during the 1920s, “The Richest Man of Babylon” is comprised of several short stories, the main story centering on a man named Arkad and his journey to achieving wealth. In this episode, Brian shares the story of Arkad and the timeless lessons of financial significance he learned from a wealthy moneylender named Algamish. You’ll learn why it’s essential to keep at least 10 percent of what you earn, the three steps of smart financial management and the magic of compound interest. Wealthy people didn’t become rich by luck or chance; in most cases, they established good financial habits, prepared for the right opportunities and focused on the ultimate goal of achieving wealth.

 

Inspirational quotes from today’s interview:

“I attribute this book to jumpstarting me on the road to financial success more than anything else I’ve ever done.” — Brian Buffini

“Formal education can make you a living, but self-development make you a fortune.” — Brian Buffini

“If you have not acquired more than a bare existence in the years since we were youths, it is because you have either failed to learn the laws that govern the building of wealth or else you do not observe them.” — Arkad in The Richest Man in Babylon

“I found the road to wealth when I decided that a part of all I earn was mine to keep.” — Algamish in “The Richest Man in Babylon”

“Every gold piece you save is a slave to work for you. Every copper it earns is its child that can also earn for you. If you would become wealthy, then what you save must earn and its children must earn and its children’s children must earn.” — Algamish in “The Richest Man in Babylon”

“Wealth, like a tree, grows like a tiny seed.” — Algamish in “The Richest Man in Babylon”

“Opportunity is a haughty goddess who wastes no time with those who are unprepared.” — Arkad in “The Richest Man in Babylon”

“Willpower is but the unflinching power to carry a task you set for yourself to fulfillment.” — Arkad in “The Richest Man in Babylon”

“You don’t have to be great to start, but you do have to start to be great.” — Zig Ziglar

“Never abdicate your financial decisions to someone else.” — Brian Buffini

“Compound interest is the eighth wonder of the world. He who understands it, earns it. He who doesn’t, pays it.” — Albert Einstein

 

 

Mentioned in the episode:
The Richest Man in Babylon by George Clason

 

Connect with Brian Buffini

http://www.brianbuffini.com

Facebook: https://www.facebook.com/brianbuffini

Twitter: https://twitter.com/brianbuffini

Buffini Show Insiders: http://www.thebrianbuffinishow.com/insiders

Love what you heard? Share it with your friends! http://bit.ly/BrianBuffiniShow

Click here to buy our Podcast theme music, “The Cliffs of Moher” by Brogue Wave.

http://www.broguewave.com

http://www.facebook.com/broguewave

Apr 3, 2018

“A personal note says the right words at the right time to the right person.” — Brian Buffini

Personal notes are powerful. At a time when many of us rarely receive items aside from bills, magazines, and junk mail, a handwritten personal note is sure to stand out. In this episode, Brian Buffini delves into the impact personal notes have had on his business and shares tips to help you incorporate it as part of your morning habit. You’ll learn why personal notes are so effective, seven surefire steps to help you get started when you’re just not sure what to write, and how a personal note may help you land your next job or client. Build better relationships with your clients, family, friends, and people you meet with the help of a personal note. By the end of the episode, you’ll be setting goals and building the habit of writing them every day.

 

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Inspirational quotes from today’s interview:

“There isn’t only one key to success; but nothing in my business has taken less time, cost less money and produced bigger results than a personal note.” — Brian Buffini

“It’s a lifestyle for me to write personal notes. It’s as much a part of who I am as what I do.” — Brian Buffini

“It’s simple to do, but it’s easy to put off.” — Brian Buffini

“Common sense is not common practice.” — Brian Buffini

 

Connect with Brian Buffini

http://www.brianbuffini.com

Facebook: https://www.facebook.com/brianbuffini

Twitter: https://twitter.com/brianbuffini

Buffini Show Insiders: http://www.thebrianbuffinishow.com/insiders

Love what you heard? Share it with your friends! http://bit.ly/BrianBuffiniShow

Click here to buy our Podcast theme music, “The Cliffs of Moher” by Brogue Wave.

http://www.broguewave.com

http://www.facebook.com/broguewave

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