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The Brian Buffini Show

Exploring the mindsets, motivation and methodologies behind success.
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The Brian Buffini Show
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Now displaying: May, 2016
May 28, 2016

“Nils knew all about me and knew what would motivate me. He knew his craft, but he knew me and that’s a recipe for success.” — Brian Buffini

Like many successful people, Brian takes time away from his business to rest, recover and recharge. In this episode, he shares a story of taking a trip to the Comox Valley in British Columbia with his then-15-year old son to rest, think, bond and hike. At the urging of his son, they hired a guide named Nils to lead them up one of the tallest mountains in the Canadian Rockies. With Nils’ coaching and advice, Brian learned a valuable lesson that reconnected him with why he enjoys coaching in the first place. You’ll learn why mountain climbing is a lot like life, the importance of having experts on your side and what motivates Brian to coach people to succeed.

 

Inspirational quotes from today’s interview

“Today you’re going to climb a mountain. You know how you’re gonna do it? One foot at a time.” — Nils

“You’re a coach, and you’re getting coached.” — Nils

“That is one of the best days I’ve ever had…inspiring. To be able to coach and help you over fears and limitations, and help you do something that many years from now you’ll be extremely proud you did, that’s why I do what I do.” — Nils

“What inspires me is people who trust – who jump across the ravine, even if it doesn’t feel good.” — Brian Buffini

“We’ve helped a lot of people get to the top of the mountain. That’s what makes me feel alive.” — Brian Buffini

“Nils knew all about me and knew what would motivate me. He knew his craft, but he knew me and that’s a recipe for success.” — Brian Buffini

“It’s like life. When you fight getting up the hill, the other side is cakewalk. A lot of times, you have momentum on your side…walking down that mountain was like a walk in the park.” — Brian Buffini

“You gotta do the hard stuff first and then the good stuff comes.” — Brian Buffini

“I seek out people who are experts at what they do. I’m not going to go over the crevasse with a handyman who does it once in a while.” — Brian Buffini

 

Connect with Brian Buffini

http://www.brianbuffini.com

Facebook: https://www.facebook.com/brianbuffini

Twitter: https://twitter.com/brianbuffini

Buffini Show Insiders: http://www.thebrianbuffinishow.com/insiders

Love what you heard? Share it with your friends! http://bit.ly/BrianBuffiniShow

Click here to buy our Podcast theme music, “The Cliffs of Moher” by Brogue Wave.

http://www.broguewave.com

http://www.facebook.com/broguewave

May 17, 2016

“I don’t think 50% of businesses need to fail. There are principles and processes you can employ to build an unstoppable business.” — Brian Buffini

More than half of small businesses fail within five years of starting. Small business owners sacrifice a lot to build a business—time with family, exercise and their personal finances. Why do they do it? It’s simple: They love what they do. In this episode, Brian shares seven timeless tips for building an unstoppable business that apply to all industries. You’ll learn how to define what’s unique about your product or service, the importance of belief and why it’s vital to create a community of advocates for your business. Whether you lead a small business or are thinking about starting one, this episode will give you the tools you need build a lasting business.

 

Statistics from Today’s Show
50% of small businesses fail within 5 years
Source: Gallup, October 23, 2014

 

Inspirational quotes from today’s interview:

“Find something you love and you’ll never work a day in your life.” — Brian Buffini

“I feel like I haven’t worked in a long time because I love what I do. Our mission at our company is to impact and improve the lives of people. That’s what I get to do every day—improve people’s lives.” — Brian Buffini

“I don’t love everything about what I do. Do something you love, but don’t expect to love every part of it.” — Brian Buffini

“At the end of the day, does the essence of what you do for a living float your boat?” — Brian Buffini

“Match your uniqueness with the needs of your customer.” — Brian Buffini

“Ancora Imparo—I am still learning.” — Michelangelo

“Without promotion something terrible happens—nothing.” — PT Barnum

“People follow the path of the strongest conviction.” — Brian Buffini

“Facts tell; stories sell. Tell the facts with stories.” — Brian Buffini

“Nothing great was ever achieved without enthusiasm.” — Ralph Waldo Emerson

“To be a champ you have to believe in yourself when no one else will.” — Sugar Ray Robinson

“I’ve never worked a day in my life without selling. When I believe in something, I sell it and I sell it hard.” — Estée Lauder

“You have to believe that if you do such a great job for your customers, they’ll tell their friends.” — Brian Buffini

“You’ll never build a phenomenal business unless your customers become your advocates and raving fans.” — Brian Buffini

“Do what you do so well they’ll want to see it again and bring their friends.” — Walt Disney

“Can you put your name to that?” — Harry Buffini

“When a man is out of sight, it is not too long before he is out of mind.” — Victor Hugo

“Strive not to be a success but to be of value.” — Albert Einstein

“When people are consistent, you trust them.” — Brian Buffini

“Call it a client, call it a network, call it a tribe, call it a family. Whatever you call it, whoever you are, you need one.” — Jane Howard

 

Connect with Brian Buffini

http://www.brianbuffini.com

Facebook: https://www.facebook.com/brianbuffini

Twitter: https://twitter.com/brianbuffini

Buffini Show Insiders: http://www.thebrianbuffinishow.com/insiders

Love what you heard? Share it with your friends! http://bit.ly/BrianBuffiniShow

Click here to buy our Podcast theme music, “The Cliffs of Moher” by Brogue Wave.

http://www.broguewave.com

http://www.facebook.com/broguewave

May 2, 2016

“…to reach our fullest potential, we need to stop trying to change who we are and instead become more of who we are.” — Sally Hogshead

We live in an age of the short attention span. If you want to stand out in the market, it’s essential to differentiate yourself and show how you add value to your clients and solve their problems. At the center of this is the question: How does the world see you and the strengths you offer? In this episode, Brian Buffini interviews Sally Hogshead, branding expert and pioneer of the groundbreaking Fascination Advantage® system. A master communicator, Sally has conducted extensive research into the most common personality traits and has discovered how people and well-known brands can use their strengths to provide value and set themselves apart from their competition. You’ll learn why people have trouble identifying the value they offer the world, the two ways to tell if you’re motivated and how to develop the language necessary to separate yourself from your competitors.
Here is your private code to find out how the world sees you:

  1. Go to HowToFascinate.com/YOU
  2. For the access code, enter BUFFINI

Inspirational quotes from today’s interview: 

“In order for anyone to reach the absolute fullest potential, we need to stop trying to change who we are and instead we have to become more of who we are. The problem is that so many people professionally and personally water down their most distinctive traits.” — Sally Hogshead

“When a brand waters down its most distinctive traits it becomes a commodity.” — Sally Hogshead

“Every time we communicate, we’re doing one of two things—we’re either adding value or we’re taking up space.” — Sally Hogshead

“When you add value, people want to work with you, they seek you out because you do something that’s distinct.” — Sally Hogshead

“We want to make sure that we’re constantly adding value.” — Sally Hogshead

“It’s impossible for us to see how the world sees us objectively. We don’t see us as the world sees us; we see us as we see us.” — Sally Hogshead

“I help people see how they’re most primed to add value. Show them what makes them different.” — Sally Hogshead

“Different is better than better.” — Sally Hogshead

“If they can’t describe how you are at your best, they can’t refer you.” — Sally Hogshead

“Our value is so natural to us that we don’t see it.” — Brian Buffini.

“The more specific you can be, the more you can develop language.” — Sally Hogshead

“What is the client’s problem for which you are the perfect solution? If you can identify why you are the perfect solution, you can quickly and succinctly identify why you are of the highest value.” — Sally Hogshead

“I’m not a routine oriented person so I’ve surrounded myself with teams and systems to help. It reduces stress and allows me to do what I do best, which is to make connections.” — Sally Hogshead

“What do you need so that you can contribute at your highest value? Protect it like any other asset. If you’re not able to be seen at your best, you can damage your brand.” — Sally Hogshead

“Fascinate your customers so they don’t go to someone else in the market.” — Sally Hogshead

“No compassion without pain.” — Brian Buffini

 

Connect with Sally Hogshead and learn How to Fascinate:

http://howtofascinate.com/

Facebook: https://www.facebook.com/HowToFascinate/

Twitter: https://twitter.com/howtofascinate

 

Fascinate: How to Make Your Brand Impossible to Resist

 

Buy the book:
Fascinate: How to Make Your Brand Impossible to Resisthttp://www.brandfascination.com/book

 

 

 

 

 

 

 

 

Connect with Brian Buffini

http://www.brianbuffini.com

Facebook: https://www.facebook.com/brianbuffini

Twitter: https://twitter.com/brianbuffini

Buffini Show Insiders: http://www.thebrianbuffinishow.com/insiders

Love what you heard? Share it with your friends! http://bit.ly/BrianBuffiniShow

Click here to buy our Podcast theme music, “The Cliffs of Moher” by Brogue Wave.

http://www.broguewave.com

http://www.facebook.com/broguewave

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